Leaks cost 800m gallons of water every day

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TerryKek
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Registriert: Di 11. Okt 2016, 07:04

Leaks cost 800m gallons of water every day

Beitragvon TerryKek » Di 11. Okt 2016, 07:05

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MichaelTeW
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Banta's Diversified Success: A Culture Based on Performance

Beitragvon MichaelTeW » Do 13. Okt 2016, 13:02

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By Barbara Pellow February 8, 2005 -- The most successful smaller businesses recognize that a limited amount of individuals will buy their goods and services. The task, then, becomes determining, as closely as is possible, just who those everyone is, and 'targeting' the company's marketing efforts and dollars toward them. Refine your offerings to ensure that you might be NOT trying for being 'all items to everyone. Document carrier's networks can build an improved, stronger business, by identifying and serving a unique customer group --your market you work in. In parallel with clear identification of any target audience, you need to refine your products to ensure that you happen to be NOT trying to become 'all items to anyone. Become a specialist! This past week, I had the ability to interview Brad Weiner, President of One to One Gulfcoast found in Venice, Florida. His organization has clearly demonstrated the flexibility to adopt aim and deliver the proper products, services and solutions to fulfill your wants with the non-profit market. He given to me the lessons he's learned with regards to a focused strategy to building an enterprise. The Background One to One Gulfcoast thrives about the power of personalization with the non-profit market. Co-founded by friends Brian Weiner and Dana Place, the business enterprise was developed in Venice, Florida, in October of 2003. Brian and Dana weren't strangers towards the arena of digital on-demand printing. In 1992, the partners co-founded Noalart Graphics, Inc., one from the first all-digital, demand-based printing companies in New England. Noalart was an earlier user of Xerox DocuTech equipment and owned one on the first Xeikon digital color presses. Brian and Dana built a powerful business primarily serving the Boston biotech market. They provided an range of print-on-demand services with the increased exposure of technical documentation, color document production, marketing collateral, one-to-one direct mail pieces, and books. In June of 2000, Brian and Dana sold their business to American Reprographics. I pointed out that within my next business enterprise, I needed to give attention to adding knowledge to communications. As Brian and Dana formulated their next business enterprise, the c's wished to leverage lessons that they had learned in the past. Brian indicated that she wanted to guarantee that his focus was on adding value to print. He said, On demand printing isn't enough. I lost one among my number of years technical documentation clients at Noalart spanning a tenth of the cent per page. I seen that around my next business enterprise, I desired to concentrate on adding knowledge to communications. Identifying the Right Target From an idea perspective, Brian and Dana desired to offer innovative items which increased communications impact and response from the using personalized text and graphics. They planned to provide the various tools to leverage customer knowledge to enhance loyalty and retention while utilizing printed pieces that employ anything from simple personalization to completely variable content. In developing its business design, One to One Gulfcoast searched potential prospects which have good data. With that at heart, Brian and Dana decided that One to One Gulfcoast's primary focus would become the non-profit market. It became a market segment where targeted campaigns could possibly be very efficient. According to Brian, Some with the most data intensive organizations are non-profits. Non-profits have a tendency to know a good deal relating to donors, and donors usually select non-profits kind of or philosophical reasons. You can reach these donors using a knowledge-driven campaign and improve both response rate along with the degree of donation. The Value Proposition The value proposition One to One Gulfcoast brings to your non-profit market is often a simple one --delivering the non-profit markets improved response rates put together with higher giving levels. Brian said, We necessary to demonstrate the worth One to One Gulfcoast may have within the non-profit market. In order to be successful, we needed to become credible. We needed to tell a pre and post story that talked regarding the difficulties that non-profits experienced before they worked along with us &ndash; and might know about helped them achieve. We decided there we were going to simply swing for home runs and aggressively went after the largest non-profit organizations. To get to the target audience and establish credibility, Brian and Dana was required to integrate to the area and reach out for the major market influencers within the non-profit segment. Brian, Dana in addition to their respective spouses became active in local organizations and built a robust network of friends and contacts. Brian said, We understood the area market and pursued opinion leaders in non-profits. We decided we had been going to simply swing for home runs and aggressively went after the greatest non-profit organizations. We could leverage our success using them along the non-profit segment growing our business. One to One Gulf Coast has which may clients that it may deliver value to your non-profit segment. Direct mail is definitely personalized together with the recipient's name, but the content inside has never been customized to the average person. Most of such documents are sent outside in large volumes and response rates are measured in fractions of any percentage point. One to One Gulfcoast goes way beyond simply inserting a recipient's name and address in to a letter. Its strategy employs known data around the recipient for instance race, age, past donation background and geographic location, weaving this data in the body with the letter along with all the graphics each recipient is most very likely to reply to. One to One Gulfcoast has generated excellent overall response rates&ndash;-occasionally 6 to 19 percent, says Weiner. Recently One to One Gulf Coast did a campaign with the Out-of-Door Academy (ODA), the next largest privately operated school in Florida. The ODA conducts annual giving programs to invest in operational needs which are not paid by tuition revenue, which only pays a amount of the expense of educating trainees. ODA taken on One to One Gulfcoast to further improve the effectiveness of the company's direct mail campaigns. The the main thing was that through effective communications, The ODA Annual Fund reached its financial goals 3 months early and hang up overall new records for revenue and participation. There was obviously a 42 percent rise in donations over previous years. One to One Gulfcoast has generated excellent overall response rates&ndash;-in some instances 6 to 19 percent The translation of One to One Gulfcoast's value proposition into very specific results is receiving a persons vision of decision makers within the non-profit market, not merely in Florida, but over the United States. The Right Products and Services With a highly defined audience and also a clear value proposition, One to One Gulfcoast built a program and services model to satisfy client needs. According to Weiner, To deliver results, we have to manage your entire campaign process. One to One chose to provide a full slate of services from copywriting to create to data personalization to premium quality digital production. We do all of it internally. From the perspective of software, One to One Gulfcoast is leveraging XMPie technology. In building direct marketing applications for ODA, this company used the uDirect module to build up fully personalized integrated marketing campaigns that contained letters, postcards and speak to-a-thon postcards. According to Weiner, XMPie can produce powerfully-personalized, visually-rich 1:1 communications which get every individual's attention and lead to significantly higher response rates to direct marketing programs. It integrates with Adobe InDesign, and it can be easy to utilize. The most compelling message from Brian Weiner would be the must focus and differentiate your company with exposure to a selected marketplace. Weiner said, We are choosing Oc&eacute;? CPS 900 and 700 digital presses. The consistently good quality would be the reason we made the choice. When print quality isn't a challenge, it causes it to be easier to promote the worthiness side individuals business. The Future&hellip;A Model for Success Probably one of the most compelling message from Brian Weiner will be the have to focus and differentiate your small business with exposure to a particular audience. Today, 20 % of his revenue is sourced from print. Eighty percent would be the result on the ability of One to One GulfCoast to provide value to your business results inside the non-profit market. While the primary geographic focus was about the Florida market, Weiner sees the capacity to scale the chance through the U.S. In all in all the job interview, Weiner said, With our target the non-profit market, I really seem like I personally am doing something meaningful. 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AlbertKes
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The Printer's Web Site: What Print Buyers Want

Beitragvon AlbertKes » Do 13. Okt 2016, 16:14

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MichaelTeW
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Social Media: Building Relationships

Beitragvon MichaelTeW » Do 13. Okt 2016, 19:37

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It's impossible to choose a credible top-10 list in an event as full of press technology as drupa, and here are some is actually by no means a comprehensive secrets and techniques for offset lithographic must-sees on the show. Some from the press manufacturers we contacted because of this story either didn&rsquo;t respond or had pre-drupa news embargoes essentially. The press makers who did respond haven&rsquo;t shown us every one of their drupa cards, and then there will likely be unveilings with the show that people don&rsquo;t yet learn about. ,<a href="http://printing-in-china.net/Book-Printing.html">Book Printing</a> <a href="http://printing-in-china.net/">print solutions</a>
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AlbertKes
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Historic Opportunities Await in 2006--If You Are Prepared

Beitragvon AlbertKes » Do 13. Okt 2016, 22:45

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Such was the scene last Tuesday in Los Angeles when HP and O'Neil Data Services opened the doors around the premiere installing HP's Inkjet Web Press. This could be the system announced in March 2008 and rolled out a year ago at drupa. Now the tale incorporates a deeper layer. ,<a href="http://printing-in-china.com/paper-gift-printing/">custom wraps</a> <a href="http://printing-in-china.com">postcard printing</a>
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MichaelTeW
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Entrepreneurship is Not Dead

Beitragvon MichaelTeW » Fr 14. Okt 2016, 01:52

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AlbertKes
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Jim Dittmer, JDA Creative Color

Beitragvon AlbertKes » Fr 14. Okt 2016, 05:12

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Peterbew
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Keeping Paper Strategies Up to Date

Beitragvon Peterbew » So 16. Okt 2016, 14:46

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MarvinUnaft
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How Valuation and Post-Transaction Intent Mold the Shape of M&As To Come

Beitragvon MarvinUnaft » So 16. Okt 2016, 17:08

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MarvinUnaft
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Inside WGMT: Its a new Association, not really a radio station

Beitragvon MarvinUnaft » So 16. Okt 2016, 20:42

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